Archive for March, 2008

VideoCast Episode 2, Part 2 - More on The Technology

Sunday, March 23rd, 2008

This is the second of a two part look at the technologies that make online video possible. While part one focused mostly on embedded video, part two highlights VideoCasting:

  • RSS
  • blogging software
  • distributing/publicizing your “feed”
  • podcast directories
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VideoCast Episode 2 - Technology

Sunday, March 23rd, 2008

This is the first of a two part introduction to the technologies empowering both embedded and subscription-based VideoCasts and how your organization can start taking advantage of them today. Don’t worry, I tried hard to make the content understandable to anyone with basic computer knowledge. In part one, I start by introducing data from a February 2008 study published by eMarketer showing some encouraging numbers about how many millions of people are already actively interacting with both audio and video “podcasts” today and what the future holds. Then we dive right into the technology, specifically:

  • embedded video versus VideoCasts
  • video compression and encoders
  • Adobe Flash and Quicktime from Apple including an introduction to H.264
  • how to add embedded video to your site

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VideoCast Episode 1: “Online Video and VideoCasting For Non-Profits”

Tuesday, March 11th, 2008

This is the first episode of my new VideoCast series which will explore the benefits, strategies and tactics of online video, particularly for Non-Profits. I will be focusing on embedded video (like you see here) and on “VideoCasting” through subscription-based RSS feeds.

This first episode is a general introduction and will be followed up with episodes focusing on online video technologies, distribution opportunities, examples, what the future for online video looks like and more.

You can either watch the videos directly here on this site or you may subscribe to my VideoCast “feed” and have them directly downloaded to your computer as they are published.

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