the Crow Digital Media Blog

The history and culture of the Internet is all based around free content. Not many people charge you to visit their Web site for instance. Making money from a podcast is not as straightforward as it might sound, the fact is that most podcasts don’t make money for their hosts directly but they do however contribute to an organization’s bottom line in other ways, like the value of building a loyal audience, the PR and promotional value etc.

But many people are looking for more direct measurements, frankly they want cash not good PR. That’s what the rest of this post is all about.

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This is the second of a two part look at the technologies that make online video possible. While part one focused mostly on embedded video, part two highlights VideoCasting:

• RSS
• blogging software
• distributing/publicizing your “feed”
• podcast directories

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